THE PREMIUM ARTIST METHOD™
A private, 12-week mentorship for established makeup artists ready to raise their prices, strengthen their brand, and work towards consistent $15,000 months.
I've already built the business I'm teaching you to build.
Let's talk about the business side of makeup!
You've been doing this for a few years now. Your booked and busy, your work is beautiful and your clients love you. But your income still depends on how many faces you can fit into a weekend.
I've been there. I started at $130 a face. Today my bridal bookings start at $2,500, I travel to Europe for destination weddings, and 30% of my revenue comes from passive income. None of that came from working more hours. It came from changing how I ran my business.
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Inside The Premium Artist Method™, we'll work on your pricing, positioning, content, client experience and the income streams beyond the chair, so your business can grow without your calendar getting any fuller.
Let's chat about where your business is now, where you want it to go, and whether The Premium Artist Method™ is the right fit for you.
You've outgrown figuring it out as you go.
You're not starting out. You've got the clients, the portfolio and the reviews. But somewhere along the way, growth started to look like more of the same: more bookings, more weekends, more admin.
Maybe:
You know it's time to raise your prices, but you're worried your clients won't follow.
You're known locally, but you want brides to find you and ask for you by name.
Your content looks beautiful, but it isn't bringing in the enquiries it should.
You've thought about teaching, brand deals or destination weddings, but don't know where to start.
You're holding every part of the business together yourself, and it's starting to show.
Here's what I want you to understand:
“It's not a talent problem. You've already proven people will pay for your work. What you need now is a strategy for the next stage.”
I’m so proud of the confidence I’ve grown. It’s not just “oh, I’m booking this makeup artist” anymore, it’s now “OMG I SAW YOU ON INSTA AND HAD TO BOOK YOU!”
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Do it, do not look back, do all the homework. You can be and do so much more than you think you can. There is nothing like 1:1 investment. It is made for you.
”
- MONAYA EL-KHOURY MAKEUPMonaya had the talent. What she needed was direction.
When Monaya came to me, she was talented, she was posting content, and she’d built an audience of 2,400 followers. But she wasn’t confident, she was struggling to get enquiries, and her biggest challenge was turning her “side hustle” into a real business.
So we stopped treating her business like a side hustle. We strengthened her positioning, built a brand that spoke to her dream client, created a content strategy with purpose, set up the systems to support her growth and opened up opportunities beyond bookings.
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Only 12 weeks later…
And it wasn't just her follower count.
Her whole brand changed. Brides stopped finding her by chance and started booking her because they’d seen her online.
The goal was never just more followers. It was to build a real business.
The Premium Artist Method™
A private, 12-week mentorship for artists ready for their next level.
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Imagine charging what your work is actually worth, and having your dream clients happily pay it. Content that brings enquiries to you. A booking process that runs without you chasing anyone. And income that doesn't rely on you being in the chair.
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Together, we'll look at your pricing, brand, content, client experience and future opportunities, find what's holding you back and build a personalised plan around your goals.
This isn't about copying another artist's business. It's about building one that reflects YOUR strengths, YOUR goals and the artist you want to be known as.
Inside The Premium Artist Method™
Real artists. Real results.
Monaya has figured out how to create viral content.
@monaya.ek
Leanna launched her first Online Course and started offering 1:1 lessons to makeup artists.
@makeup.byleannaa
Arezo is now a fully trained assistant for the Emma B. Artistry team!
@artistrybyarezo
Julia’s Reels are reaching 100K+ new viewers
@makeupbyjuliac_
Monaya booked 7 brides, is booked out most weekends, and is taking her artistry to Europe.
@monaya.ek
Arezo has started getting enquiries and bookings!
@artistrybyarezo
Leanna hit 871K views on a single Reel
@makeup.byleannaa
Monaya got asked to partner with Wedded World Sydney - Australia’s most luxurious wedding showcase!
@monaya.ek
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Millions of views. Growing audiences. Content that gets noticed and is converting into bookings.
But these wins aren't just about numbers. They're about what can happen when you stop guessing, start creating with intention, and build a strategy around your goals. Because your talent deserves to be seen and your business deserves the strategy to support it.
Imagine what could change when you finally have the right direction.
Your 12-week roadmap to becoming a Premium Artist
Six courses. Fortnightly strategy calls with me. A plan built around your business, not a template.
WEEKS 1–2
Your 12-Week Roadmap
Know exactly where to focus first.
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I'll audit your business and Instagram, we'll set your 12-week goals and KPIs, and build a personalised action plan around the changes that will make the biggest difference.
WEEKS 3–4
Premium Positioning
Become the artist clients ask for by name.
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We'll refine what you want to be known for, your dream client, your Instagram profile and your portfolio, so your brand reflects the prices you want to charge.
WEEKS 5–6
Content That Converts
Turn views into enquiries.
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You'll learn the content every established artist needs, how to write hooks, create reels for reach and turn every appointment into content that brings new clients to you.
WEEKS 7–8
Systems That Scale
A booking experience that matches your prices.
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We'll refine your website, booking process, automated emails, contracts and boundaries, so your business feels premium at every step and runs with less admin.
WEEKS 9–10
Becoming 'Her'
Step fully into the business owner role.
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We'll work on the confidence, habits and mindset that help you raise your prices, hold your boundaries and show up online as the artist you're becoming.
WEEKS 11–12
Evergreen & Scaling
Earn beyond the makeup chair.
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We'll explore brand deals, education, destination work and other income streams, and work out which fit you best, so your income isn't capped by your calendar.
@makeupbyjuliac_
“I had such an amazing experience with Emma. She genuinely makes you feel so welcomed and motivated to become the best artist you can be while getting to know you on a personal level. It made the entire process feel comforting and less scary. She truly believes in your ability, more so than when you originally started. She is not only a successful MUA but a BUSINESS woman. She thinks things through to the fullest, while teaching you lessons that you can benefit from for a lifetime. She was worth every single penny and I will forever cheer on her success!”
Here’s What You Get Inside:
Fortnightly 1:1 strategy calls
Private 60-minute sessions with me to review your progress, work through challenges and decide your focus for the next two weeks.
Ongoing support through Skool
Message me or the community between calls whenever you need feedback or get stuck.
The Education Library
My masterclasses, digital booklets, price guides and templates, including the Destination Wedding Pricing Guide and Admin Manual.
Bonus: Group Q&A Sessions
Monthly live sessions to bring your questions and learn alongside the other artists in the program.
Modules, Workbooks and Lessons
Six self-paced courses and a workbook to turn your strategy into real changes in your business.
From $130 to $2,500 bookings.
Before I ever mentored another artist, I had to figure it all out myself: how to stop undercharging, how to grow my online presence and how to create opportunities beyond the makeup chair.
Because my goal was never just to be a booked-out makeup artist, capped by how many hours I had in a day. I wanted a business that could grow beyond me.
Along the way, I've…
None of this happened because I got better at makeup. It happened because I built the business behind it, and that's exactly what I'll help you do.
Book a free discovery call
I know what it's like to feel stuck.
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To know I’m talented, but still feel overlooked in the industry. To work hard, but still undercharge for my services. To want a premium brand, but don’t know how to get there. I’ve been there.
Over time, I learned that building the business I wanted meant looking beyond the makeup application itself. I needed to understand positioning, pricing, branding, content, client experience, and the systems behind a professional business.
Those lessons helped me build opportunities beyond the makeup chair, from destination weddings to education, passive income and even industry speaking. And honestly? I wish I'd understood some of these things sooner…because it took me 5 years to figure it all out.
That's why I created The Premium Artist Method™. I want to help other artists get their faster and build the business they deserve to have.
Because you can be the best makeup artist in your city, yet no one knows you because you haven’t figured out the business side. And that’s what I’m here for.
With love,
Emma x
This mentorship is for you if…
You've been in business for a few years and already have a steady flow of clients.
You're earning from your makeup, but your income is capped by how many appointments you can fit in.
You want your brand, prices and Instagram to reflect the standard of your work.
You're ready to make real changes, and make time to put them into action.
You want personal guidance from someone who's already built the business you want.
If you're just starting out, this isn't the right fit just yet, and that's okay!
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Established makeup artists who are already booking clients and earning from their business, usually a few years in. If you're just starting out, this isn't the right fit yet, and I'll tell you that honestly on our call.
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Your plan is built around your bookings, not the other way round. Each fortnight we focus on the few changes that will make the biggest difference, and the courses are self-paced, so you can work through them in your quieter weeks.
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Yes, that's a big part of it. We'll look at your pricing alongside your positioning, portfolio and client experience, so when you raise your prices, your brand backs it up and the right clients are happy to pay them.
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Fortnightly 1:1 strategy calls with me, support in Skool between calls, monthly group Q&As, six self-paced courses with a workbook, and my full Education Library. You're never left figuring it out on your own.
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Every business is different, so I can't promise a number. What I can promise is a clear strategy built around your goals, and my support while you put it into action. Your results will depend on your starting point and how much you implement.
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Book a discovery call. We'll talk about where your business is now, where you want it to go, and whether The Premium Artist Method™ is the right next step for you. No pressure.
Frequently asked questions
Ready to build the business your artistry deserves?
You've already done the hard part. You've built the skills, the reputation and the client base. Now let's build the strategy that takes you to the next level.
No pressure. Just a conversation about your business and what's possible.
