Makeup gets you noticed. Premium positioning gets you paid.
Let's talk about the business side of makeup!
You're talented. You know how to create beautiful makeup. But…you're still undercharging, struggling to attract the right clients, or posting on Instagram without a clear strategy.
Because being a good makeup artist and knowing how to build a successful business around that talent are two very different things.
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My 12-week private mentorship is designed to help you refine your positioning, strengthen your brand, improve your business systems, and create a clearer strategy for growth.
No more guessing what to post. No more comparing your prices to every other MUA and no more trying to figure out every single thing on your own.
Let's chat about your business, where you want to go, and whether The Premium Artist Method™ is the right fit for you.
You can be good at makeup and STILL feel stuck.
You're showing up. You're posting your work.
But maybe you're still unsure what to charge? Maybe you're attracting enquiries that don't align with the clients you really want? Or maybe you're creating content all the time but have no idea whether it's actually helping your business grow?
And when you're trying to manage the artistry AND the business behind it, it's easy to feel like you're never making progress.
Here's what I want you to understand:
“It's not always a talent problem. Sometimes, it's the business behind the talent that needs attention”.
You don't necessarily need to post more, work longer hours, or buy another course. You need to understand what's holding you back, where your energy is best spent, and what to do next.
Because you can have beautiful makeup skills and still need help
building a business that reflects them.
The Premium Artist Method™
A private, 12-week mentorship to help you stop guessing and start building with intention.
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Imagine having a clearer idea of what your business needs, a strategy built around your goals, and someone in your corner to help you work through the challenges along the way.
That's what we're working towards inside
The Premium Artist Method™
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Together, we'll look at your positioning, content, client experience, business systems, and future opportunities. We'll identify what's holding you back and create a personalised roadmap to help you move forward.
This isn't about blindly copying another makeup artist's business or following a one-size-fits-all formula. It's about building something that reflects YOUR strengths, YOUR goals, and the kind of artist you want to become.
Your roadmap to becoming a Premium Artist
Six modules. A personalised plan. A clearer direction for your business.
MODULE 01
Your 12-Week Roadmap
Stop working hard without knowing what to focus on.
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We'll assess where your business stands, identify what's holding you back, define your goals, and build a personalised action plan for the next 12 weeks.
MODULE 02
Premium Positioning
Become the makeup artist you want to be known as.
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We’ll refine your branding & reposition your Instagram profile so you can communicate your value and attract opportunities with your dream client.
MODULE 03
Content that Converts
Stop wondering what to post and start creating with purpose.
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We’ll develop a content strategy that supports your goals and converts into bookings and learn how to speak to your dream client through your social media.
MODULE 04
Systems That Scale
Your business should feel as professional as your artistry.
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We'll look at your booking process, website, client communication, contracts, policies, and workflows to help you create a more organised business and customer journey.
MODULE 05
Becoming 'Her'
Start showing up as the artist and business owner you want to become.
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We'll work on your mindset, healthy business habits, and discipline to support your goals, so you can move forward confidently and with more intention.
MODULE 06
Evergreen & Scaling
Explore what's possible beyond your next client booking.
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We'll explore opportunities such as brand partnerships, makeup education, additional income streams, international work and building your authority within the industry.
Here’s What You Get Inside:
Fortnightly 1:1 strategy calls
Private sessions with me to review your progress, work through challenges, and decide what to focus on next.
Ongoing support through Skool
Access the private chat or the group community to ask questions and get support while you work through your action plan.
The Education Library
Access online masterclasses, digital booklets, price guides, templates, and additional educational resources - valued at over $3,500.
Bonus: Group Q&A Sessions
Bring your questions, get feedback, work through challenges, and learn alongside other makeup artists inside the program.
Modules, Workbooks and Lessons
Work through structured training and use practical tools to support your content planning, business organisation, and implementation.
I know what it's like to feel stuck.
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To know I’m talented, but still feel overlooked in the industry. To work hard, but still undercharge for my services. To want a premium brand, but don’t know how to get there. I’ve been there.
Over time, I learned that building the business I wanted meant looking beyond the makeup application itself. I needed to understand positioning, pricing, branding, content, client experience, and the systems behind a professional business.
Those lessons helped me build opportunities beyond the makeup chair, from destination weddings to education, passive income and even industry speaking. And honestly? I wish I'd understood some of these things sooner…because it took me 5 years to figure it all out.
That's why I created The Premium Artist Method™. I want to help other artists get their faster and build the business they deserve to have.
Because you can be the best makeup artist in your city, yet no one knows you because you haven’t figured out the business side. And that’s what I’m here for.
With love,
Emma x
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I’m so proud of the confidence I’ve grown. It’s not just “oh, I’m booking this makeup artist” anymore, it’s now “OMG I SAW YOU ON INSTA AND HAD TO BOOK YOU!”
Do it, do not look back, do all the homework. You can be and do so much more than you think you can. There is nothing like 1:1 investment. It is made for you.
- MONAYA EL-KHOURY MAKEUPMonaya had the talent. What she needed was direction.
When Monaya came to me, she was talented, she was posting content, and she’d built an audience of 2,400 followers. But she wasn’t confident, she was struggling to get enquiries, and her biggest challenge was turning her “side hustle” into a real business.
So we stopped treating her business like a side hustle. We strengthened her positioning, built a brand that spoke to her dream client, created a content strategy with purpose, set up the systems to support her growth and opened up opportunities beyond bookings.
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Only 12 weeks later…
And it wasn't just her follower count.
Her whole brand changed. Brides stopped finding her by chance and started booking her because they’d seen her online.
The goal was never just more followers. It was to build a real business.
From $130 to $2,500 bookings.
Before I ever mentored another artist, I had to figure it all out myself: how to stop undercharging, how to grow my online presence and how to create opportunities beyond the makeup chair.
Because my goal was never just to be a booked-out makeup artist, capped by how many hours I had in a day. I wanted a business that could grow beyond me.
Along the way, I've…
None of this happened because I got better at makeup. It happened because I built the business behind it, and that's exactly what I'll help you do.
Book a free discovery callInside The Premium Artist Method™
Real artists. Real results.
Monaya got asked to partner with Wedded World Sydney - Australia’s most luxurious wedding showcase!
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Millions of views. Growing audiences. Content that gets noticed and is converting into bookings.
But these wins aren't just about numbers. They're about what can happen when you stop guessing, start creating with intention, and build a strategy around your goals. Because your talent deserves to be seen and your business deserves the strategy to support it.
Imagine what could change when you finally have the right direction.
@monaya.ek
Leanna launched her first Online Course and started offering 1:1 lessons to makeup artists.
@makeup.byleannaa
Arezo is now a fully trained assistant for the Emma B. Artistry team!
@makeup.byleannaa
Monaya has figured out how to create viral content.
@monaya.ek
@monaya.ek
Julia’s Reels are reaching 100K+ new viewers
@makeupbyjuliac_
Arezo has started getting enquiries and bookings!
@artistrybyarezo
@artistrybyarezo
Leanna hit 871K views on a single Reel
Monaya booked 7 brides, is booked out most weekends, and is taking her artistry to Europe.
Frequently asked questions
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The mentorship is designed for makeup artists at different stages of their journey who feel stuck and need direction with growing their business. We'll discuss your current situation and goals during your discovery call to see whether it's the right fit.
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If you're already booking clients but struggling with positioning, pricing, content, systems, or figuring out your next step, the mentorship can help you identify where to focus and build a strategy around your goals.
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You'll have fortnightly 1:1 strategy calls, ongoing support through the private chat or Skool community, educational resources, workbooks, and bonus group Q&A sessions.
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We'll discuss your current commitments and goals so you can understand what's involved and whether you can realistically commit to the work. The mentorship is about taking intentional steps, not adding more busywork to your schedule.
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The focus is on building a stronger business, not simply chasing follower numbers. We'll look at your positioning, content, audience, and business foundations in the context of your goals.
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Book a free discovery call with Emma. You'll have the opportunity to discuss your business, where you want to go, and whether The Premium Artist Method™ is the right next step for you.
Ready to build the business behind your artistry?
You don't need to have every answer before you begin. You just need to be willing to look at where you are, decide where you want to go, and take the next step.
If you're ready to stop guessing and start building with more clarity and intention, let's talk.
We'll discuss your goals, the challenges you're facing, and whether The Premium Artist Method™ is the right fit for you.
No pressure. Just a conversation about your business and what's possible.
