The Premium Artist Method™
Your books are full. Now build the business to match.
A private, 12-week mentorship for established makeup artists ready to strengthen their brand, become known in the industry, increase their income and work towards consistent $15,000 months.
Loved by artists from around the world
What 12 weeks with me actually looks like
Not polished marketing. Real messages from artists who did the work, implemented the strategy and watched their business change.
I'm so proud of the confidence I've grown. It's not just "oh, I'm booking this makeup artist" anymore, it's now "OMG I SAW YOU ON INSTA AND HAD TO BOOK YOU!" Do it, do not look back, do all the homework. There is nothing like 1:1 investment. It is made for you.
@monaya.ekBridal makeup artist, Sydney
She is not only a successful MUA but a BUSINESS woman. She thinks things through to the fullest, while teaching you lessons you can benefit from for a lifetime. She was worth every single penny and I will forever cheer on her success!
@makeupbyjuliac_Makeup artist, VancouverI honestly couldn't recommend this mentorship enough! The knowledge and guidance I've received have genuinely made a difference to both me and my business. You can tell she genuinely wants to see you succeed. If you're looking for someone who is genuinely invested in your growth, I would 100% recommend her mentorship.
@artistrybyarezoLuxury makeup artist, PerthYou're at a turning point
You're not starting out. You've got the clients, the portfolio and the reviews. But growth has started to look like more of the same: more bookings, more weekends, more admin.
Your income is capped by your calendar
You know it's time to raise your prices, but you're worried your clients won't follow, so you keep squeezing in more faces instead.
Beautiful content, quiet inbox
Your work looks incredible online, but it isn't bringing in the enquiries it should, and brides still aren't asking for you by name.
You're holding it all together
You've thought about teaching, brand deals or destination weddings, but between bookings and admin there's no time or plan to make it happen.
“It's not a talent problem. You've already proven people will pay for your work. What you need now is a strategy for the next stage.”
Get paid for your value, not just your hours
Right now, your income stops the moment you put the brushes down. Inside The Premium Artist Method™, we change that: premium pricing your clients happily pay, content that brings enquiries to you, a booking process that runs without you chasing anyone, and income that doesn't rely on you being in the chair.
Together we'll look at your pricing, brand, content, client experience and future opportunities, find what's holding you back and build a plan around your goals.
This isn't about copying another artist's business. It's about building one that reflects your strengths, your goals and the artist you want to be known as.
Six courses. One plan.
Self-paced lessons and a workbook inside Skool, paired with fortnightly 1:1 calls so you're never left working it out alone.
Your 12-Week Roadmap
Know exactly where to focus first.
Premium Positioning
Become the artist clients ask for by name.
Content That Converts
Turn views into enquiries.
Systems That Scale
A booking experience that matches your prices.
Becoming 'Her'
Step fully into the business owner role.
Evergreen & Scaling
Earn beyond the makeup chair.
Your 12-week roadmap
Six stages, in order. Select any stage to see what we'll work on together.
Your 12-Week Roadmap
I'll personally audit your business and Instagram, then we'll set your 12-week goals and KPIs and build an action plan around the changes that will make the biggest difference.
- Your current reality vs your desired realityAudit
- Business & social media audit with me1:1
- Setting your 12-week goalsGoals
- Understanding your KPIsTracker
- Your personalised action planWorkbook
Premium Positioning
We'll refine what you want to be known for, your dream client, your Instagram profile and your portfolio, so your brand reflects the prices you want to charge.
- What do you want to be known for?Positioning
- Defining your dream clientStrategy
- Your profile is your positioningInstagram
- Writing your 3-line bio, highlights & pinned postsTemplates
- Building your premium portfolioPortfolio
Content That Converts
You'll learn the content every established artist needs, how to write hooks, create reels for reach and turn every appointment into content that brings new clients to you.
- The content types every MUA needsFramework
- Hooks & reels made for reachReach
- Turning appointments into contentPlanner
- Save & share content that builds trustIdea bank
- Your content calendarTemplate
Systems That Scale
We'll refine your website, booking process, automated emails, contracts and boundaries, so your business feels premium at every step and runs with less admin.
- Your booking process & workflowSystems
- Website & booking systemWebsite
- Automated & template emailsTemplates
- Google Business Profile & reviewsVisibility
- Contracts, T&Cs & boundariesGuidance
Becoming 'Her'
We'll work on the confidence, habits and mindset that help you raise your prices, hold your boundaries and show up online as the artist you're becoming.
- The Future You challengeExercise
- Your vision boardExercise
- MUA vs business owner mindsetMindset
- Habits, routines & disciplineHabits
- Showing up with confidenceConfidence
Evergreen & Scaling
We'll explore brand deals, education, destination work and other income streams, and work out which fit you best, so your income isn't capped by your calendar.
- Landing brand dealsIncome
- Becoming an educatorEducation
- Your first education offerOffer
- Destination work & extra income streamsGrowth
- Building industry authorityAuthority
Everything you get the moment you join
Fortnightly 1:1 strategy calls
Private 60-minute sessions with me to review your progress, work through challenges and decide your focus for the next two weeks.
Six courses & your workbook
Self-paced lessons and the Strategy & Implementation Workbook to turn your plan into real changes.
Support through Skool
Message me or the community between calls whenever you need feedback or get stuck.
The Education Library
My masterclasses, digital booklets, price guides and templates, including the Destination Wedding Pricing Guide and Admin Manual.
Monthly group Q&As
Live sessions to bring your questions and learn alongside the other artists in the program.
Lifetime community access
Your place in the Skool community stays open after your 12 weeks, so the support doesn't end when the program does.
Help building a professional website, plus a free website template.
My carousel strategy and Canva templates, ready to edit.
Attracting destination enquiries, packages, contracts and my pricing guide.
Enquiry and deposit email templates, T&Cs and a bridal trial checklist.
Wins from inside the mentorship
Views across Monaya's content, with a single Reel reaching 3.2M.
Leanna launched her first online course and started offering 1:1 lessons to makeup artists.
Monaya booked 7 brides, is booked out most weekends and is taking her artistry to Europe.
Julia's Reels are reaching 100K+ new viewers.
Leanna hit 871K views on a single Reel.
Monaya was asked to partner with Wedded World Sydney, Australia's most luxurious wedding showcase.
Arezo is now a fully trained assistant on the Emma B. Artistry team, and has started getting her own enquiries and bookings.
Monaya had the talent. She needed direction.
When Monaya came to me, she had 2,400 followers, but she wasn't confident, she was struggling to get enquiries and her biggest challenge was turning her "side hustle" into a real business.
So we stopped treating it like a side hustle. We strengthened her positioning, built a brand that spoke to her dream client, created a content strategy with purpose and set up the systems to support her growth. Only 12 weeks later:
On your own vs with me
| Doing it alone | Inside The Premium Artist Method™ | |
|---|---|---|
| Your strategy | Guesswork & trial and error | A personalised 12-week roadmap |
| Your pricing | Comparing yourself to other MUAs | Priced on your positioning & value |
| Your content | Posting and hoping | A strategy built to bring enquiries |
| Your systems | DMs, spreadsheets & admin | Website, booking flow & templates |
| Feedback on your business | None | Fortnightly 1:1 calls with Emma |
| Support between calls | Figuring it out alone | Skool community & direct messages |
| Income streams | Only the makeup chair | Education, brand deals & destination |
From $130 to $2,500 bookings.
I know what it's like to be talented but still feel overlooked. To work hard and still undercharge. To want a premium brand without knowing how to get there.
I started at $130 a face. Over five years I learned that building the business I wanted meant looking beyond the makeup itself: positioning, pricing, branding, content, client experience and systems. Those lessons took me to destination weddings in Europe, education, passive income and international speaking.
I created The Premium Artist Method™ so you can get there faster than I did. Because you can be the best makeup artist in your city, but if no one knows you, it's time to figure out the business side.
Along the way, I've…
This is a mentorship for established artists
Twelve weeks is enough time to change your business, if you're ready to do the work. Here's who thrives inside.
This is for you if…
- You've been in business a few years and have a steady flow of clients
- Your income is capped by how many appointments you can fit in
- You want your brand, prices and Instagram to reflect the standard of your work
- You're ready to make real changes and make time to implement them
- You want personal guidance from someone who's built the business you want
This isn't for you if…
- You're just starting out and don't have paying clients yet
- You're looking for makeup technique lessons (this is the business side)
- You want overnight results without doing the work
- You're not open to feedback on your brand, pricing or content
- You can't set aside time each week to implement
Application only
Every artist applies first, so I can make sure the mentorship is the right fit for your business. Here's how it works.
Apply
Book a free discovery call using the button below. It takes less than a minute.
Discovery call
We'll talk about your business, your goals and whether the mentorship is the right fit. No pressure.
Start your 12 weeks
If it's a yes, you'll get instant access to Skool and we'll book your first strategy call.
Ready to build the business your artistry deserves?
- 6 fortnightly 1:1 strategy calls
- Six courses & workbook
- Skool support between calls
- The Education Library
- Monthly group Q&As
- 4 bonuses & lifetime community
Frequently asked
Who is The Premium Artist Method™ for?
Established makeup artists who are already booking clients and earning from their business, usually a few years in. If you're just starting out, this isn't the right fit yet, and I'll tell you that honestly on our call.
I'm already busy. How will I fit this in?
Your plan is built around your bookings, not the other way round. Each fortnight we focus on the few changes that will make the biggest difference, and the courses are self-paced, so you can work through them in your quieter weeks.
Will this help me raise my prices?
Yes, that's a big part of it. We'll look at your pricing alongside your positioning, portfolio and client experience, so when you raise your prices, your brand backs it up and the right clients are happy to pay them.
What support will I get?
Fortnightly 1:1 strategy calls with me, support in Skool between calls, monthly group Q&As, six self-paced courses with a workbook, and my full Education Library. You're never left figuring it out on your own.
How much does it cost?
Every artist's goals are different, so we talk through the investment on your free discovery call, once we know the mentorship is the right fit for you.
Will I hit $15,000 months in 12 weeks?
Every business is different, so I can't promise a number. What I can promise is a clear strategy built around your goals, and my support while you put it into action. Your results will depend on your starting point and how much you implement.
What happens after the 12 weeks?
You keep lifetime access to the Skool community, so you can keep learning, asking questions and celebrating wins with the other artists.
How do I know if it's right for me?
Book a discovery call. We'll talk about where your business is now, where you want it to go, and whether The Premium Artist Method™ is the right next step for you. No pressure.
You've built the skills and the client base. Now build the business.
Book your free discovery call and let's talk about where your business is now and where you want it to go.