This digital booklet is the exact internal system I use to run Emma B. Artistry at a premium standard. It’s not just an admin guide - it’s a structured operational blueprint designed to help you manage enquiries, bookings, pricing, and client communication with clarity and confidence.
Created for makeup artists who want to build a luxury brand (without feeling overwhelmed or disorganised), this manual gives you the exact backend structure required to operate professionally, reduce decision fatigue, and maintain high standards across every client interaction.
This guide is not only designed to support you as a solo artist, but can also be used as a foundational training manual if you choose to hire an admin assistant in the future. It provides the structure, systems, and communication standards required to confidently delegate while maintaining a premium client experience.
Inside, you’ll receive:
A complete booking & enquiry workflow (from first email to confirmation)
Professional email templates for bridal, event & destination clients
Brand voice guidelines + communication do’s and don’ts
Clear escalation boundaries (when to respond vs when to pause)
Pricing structure examples (including minimum spends, travel & GST)
Assistant MUA rate structure & internal rules
Deposit, payment & non-refundable policy templates
System setup guidance (booking system, shared notes, internal records)
Document checklists for quotes, T&Cs, and client packs
Important:
This guide is provided as a template and educational resource. It is not to be copied, resold, or redistributed as your own work. Please use it as inspiration to customise and adapt for your own business.
This digital booklet is the exact internal system I use to run Emma B. Artistry at a premium standard. It’s not just an admin guide - it’s a structured operational blueprint designed to help you manage enquiries, bookings, pricing, and client communication with clarity and confidence.
Created for makeup artists who want to build a luxury brand (without feeling overwhelmed or disorganised), this manual gives you the exact backend structure required to operate professionally, reduce decision fatigue, and maintain high standards across every client interaction.
This guide is not only designed to support you as a solo artist, but can also be used as a foundational training manual if you choose to hire an admin assistant in the future. It provides the structure, systems, and communication standards required to confidently delegate while maintaining a premium client experience.
Inside, you’ll receive:
A complete booking & enquiry workflow (from first email to confirmation)
Professional email templates for bridal, event & destination clients
Brand voice guidelines + communication do’s and don’ts
Clear escalation boundaries (when to respond vs when to pause)
Pricing structure examples (including minimum spends, travel & GST)
Assistant MUA rate structure & internal rules
Deposit, payment & non-refundable policy templates
System setup guidance (booking system, shared notes, internal records)
Document checklists for quotes, T&Cs, and client packs
Important:
This guide is provided as a template and educational resource. It is not to be copied, resold, or redistributed as your own work. Please use it as inspiration to customise and adapt for your own business.